Monday, 26 March 2018
Research into Viral Adverts
What is a viral ad ?
' A viral ad is an advertisement that achieves widespread reach because people who view it are inclined to share it among their social networks.'
Essentially making and advertisement go viral is getting a certain idea to be spread across a vast amount of individuals. ' Viral ads intend to promote or send a message that will appeal to their target audience and encourage them to share the message with others due to its unique nature.
Features of a good viral ad
1. Make it visually appealing - something that will catch the eye of the audience e.g. bold titles, videos, images
2. Plan the message - in order to ensure that the message you are trying to send is clear
3. Work the emotions - to grab someones attention use their emotions. Play on people's fears, hopes,dreams or sense of humour and you're likely to gain more response as it's relatable.
4. Know your audience - who are you aiming at, what is that they are looking for, what will get a reaction ?
5. Utilize existing communication networks - send the message across numerous platforms. Social media is often the key to creating a viral advertisement as it's easy to spread a message at the click of a button.
Examples of Viral Ad's
' A viral ad is an advertisement that achieves widespread reach because people who view it are inclined to share it among their social networks.'
Essentially making and advertisement go viral is getting a certain idea to be spread across a vast amount of individuals. ' Viral ads intend to promote or send a message that will appeal to their target audience and encourage them to share the message with others due to its unique nature.
Features of a good viral ad
1. Make it visually appealing - something that will catch the eye of the audience e.g. bold titles, videos, images
2. Plan the message - in order to ensure that the message you are trying to send is clear
3. Work the emotions - to grab someones attention use their emotions. Play on people's fears, hopes,dreams or sense of humour and you're likely to gain more response as it's relatable.
4. Know your audience - who are you aiming at, what is that they are looking for, what will get a reaction ?
5. Utilize existing communication networks - send the message across numerous platforms. Social media is often the key to creating a viral advertisement as it's easy to spread a message at the click of a button.
Examples of Viral Ad's
Research into Radio Trailers
What is a radio trailer ?
A radio trailer is an advertisement revolving around audio which aims to give the listener a brief overview of the media product being advertised.
Conventions of a radio trailer ?
Radio trailers tend to involve these specific characteristics in order to gain the attention of the audience and influence them to watch the film :
1. Narrative Voiceover
This is whereby a person narrates and guides the listener through what is being portrayed. A voiceover explains the story, informs the listener as to what the radio trailer regards, and sets a professional tone in which draws in the listener.
2. Music
Music is often taken directly from the film in order to be able to reflect the genre of the film and give the listener a preview of the type of atmosphere the film gives off. The music should be loud enough to be heard but not to loud so that is doesn't drown out the voice of the narrator/voiceover and lose impact.
3. Dialogue from the film
Snippets of dialogue are also taken directly from the film, often memorable quotes or keywords, that gives a sneak peak into the overall story. Furthermore, dialogue essentially introduces the characters involved without giving anything away. This further sets a feel for what the film represents.
4. Length
Radio trailers should be around 30 - 40 seconds to create impact. This is enough time to keep the listener engaged and keep the information minimal so the listener will want to find out more.
Planning/ Preparation for our radio trailer
In order to stay organised we created a script/outline of our radio trailer which could be easily followed an ensure a smooth process.
Examples of Radio Trailers
Radio Trailer (Spot) Examples
A radio trailer is an advertisement revolving around audio which aims to give the listener a brief overview of the media product being advertised.
Conventions of a radio trailer ?
Radio trailers tend to involve these specific characteristics in order to gain the attention of the audience and influence them to watch the film :
1. Narrative Voiceover
This is whereby a person narrates and guides the listener through what is being portrayed. A voiceover explains the story, informs the listener as to what the radio trailer regards, and sets a professional tone in which draws in the listener.
2. Music
Music is often taken directly from the film in order to be able to reflect the genre of the film and give the listener a preview of the type of atmosphere the film gives off. The music should be loud enough to be heard but not to loud so that is doesn't drown out the voice of the narrator/voiceover and lose impact.
3. Dialogue from the film
Snippets of dialogue are also taken directly from the film, often memorable quotes or keywords, that gives a sneak peak into the overall story. Furthermore, dialogue essentially introduces the characters involved without giving anything away. This further sets a feel for what the film represents.
4. Length
Radio trailers should be around 30 - 40 seconds to create impact. This is enough time to keep the listener engaged and keep the information minimal so the listener will want to find out more.
Planning/ Preparation for our radio trailer
In order to stay organised we created a script/outline of our radio trailer which could be easily followed an ensure a smooth process.
Examples of Radio Trailers
Radio Trailer (Spot) Examples
Friday, 9 February 2018
Thursday, 8 February 2018
Tuesday, 6 February 2018
Research Into Viral Advertisements
A viral advert is a marketing technique employed by the advertising campaign behind a particular media product, namely a film, that uses pre-existing social networking sites or other technology in order to create brand awareness and allow their product to reach a large number of people in an extremely fast manner.
By making a viral advertisement, the intended effect is to essentially have as many people become exposed to your product as possible. This is typically achieved through social networking sites, such as Facebook, Twitter and YouTube, where content can be shared easily and reach a vast range of consumers.
Viral marketing campaigns are advantageous as:
They are inexpensive. Audiences tend to do the sharing for the company involved; and although money would have to be spent to initially create the campaign, and possibly get the ball rolling, it is ultimately the consumer who does the work for the advertiser.
It leads to fast growth in business. Viral marketing campaigns, which "spread like a virus" allow for greater exposure to different products, due to the proliferation of technology, we are able to gain access to the internet much easier and thus viral marketing reaches millions at a much faster rate than word of mouth ever could.
Credibility is supported by recognition. When a product becomes viral, more people would be willing to give it a chance. For example the marketing campaign used by the advertising team behind 2012's, 'The Dark Knight Rises', in which a different frame of the film trailer was released every time a new corresponding 'bat symbol' was found, increased the interest in the movie, undeniably this will have contributed, in some way, to the film grossing over $1.08b at the box office.
By making a viral advertisement, the intended effect is to essentially have as many people become exposed to your product as possible. This is typically achieved through social networking sites, such as Facebook, Twitter and YouTube, where content can be shared easily and reach a vast range of consumers.
Viral marketing campaigns are advantageous as:
They are inexpensive. Audiences tend to do the sharing for the company involved; and although money would have to be spent to initially create the campaign, and possibly get the ball rolling, it is ultimately the consumer who does the work for the advertiser.
It leads to fast growth in business. Viral marketing campaigns, which "spread like a virus" allow for greater exposure to different products, due to the proliferation of technology, we are able to gain access to the internet much easier and thus viral marketing reaches millions at a much faster rate than word of mouth ever could.
Credibility is supported by recognition. When a product becomes viral, more people would be willing to give it a chance. For example the marketing campaign used by the advertising team behind 2012's, 'The Dark Knight Rises', in which a different frame of the film trailer was released every time a new corresponding 'bat symbol' was found, increased the interest in the movie, undeniably this will have contributed, in some way, to the film grossing over $1.08b at the box office.
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