Friday, 9 February 2018
Thursday, 8 February 2018
Tuesday, 6 February 2018
Research Into Viral Advertisements
A viral advert is a marketing technique employed by the advertising campaign behind a particular media product, namely a film, that uses pre-existing social networking sites or other technology in order to create brand awareness and allow their product to reach a large number of people in an extremely fast manner.
By making a viral advertisement, the intended effect is to essentially have as many people become exposed to your product as possible. This is typically achieved through social networking sites, such as Facebook, Twitter and YouTube, where content can be shared easily and reach a vast range of consumers.
Viral marketing campaigns are advantageous as:
They are inexpensive. Audiences tend to do the sharing for the company involved; and although money would have to be spent to initially create the campaign, and possibly get the ball rolling, it is ultimately the consumer who does the work for the advertiser.
It leads to fast growth in business. Viral marketing campaigns, which "spread like a virus" allow for greater exposure to different products, due to the proliferation of technology, we are able to gain access to the internet much easier and thus viral marketing reaches millions at a much faster rate than word of mouth ever could.
Credibility is supported by recognition. When a product becomes viral, more people would be willing to give it a chance. For example the marketing campaign used by the advertising team behind 2012's, 'The Dark Knight Rises', in which a different frame of the film trailer was released every time a new corresponding 'bat symbol' was found, increased the interest in the movie, undeniably this will have contributed, in some way, to the film grossing over $1.08b at the box office.
By making a viral advertisement, the intended effect is to essentially have as many people become exposed to your product as possible. This is typically achieved through social networking sites, such as Facebook, Twitter and YouTube, where content can be shared easily and reach a vast range of consumers.
Viral marketing campaigns are advantageous as:
They are inexpensive. Audiences tend to do the sharing for the company involved; and although money would have to be spent to initially create the campaign, and possibly get the ball rolling, it is ultimately the consumer who does the work for the advertiser.
It leads to fast growth in business. Viral marketing campaigns, which "spread like a virus" allow for greater exposure to different products, due to the proliferation of technology, we are able to gain access to the internet much easier and thus viral marketing reaches millions at a much faster rate than word of mouth ever could.
Credibility is supported by recognition. When a product becomes viral, more people would be willing to give it a chance. For example the marketing campaign used by the advertising team behind 2012's, 'The Dark Knight Rises', in which a different frame of the film trailer was released every time a new corresponding 'bat symbol' was found, increased the interest in the movie, undeniably this will have contributed, in some way, to the film grossing over $1.08b at the box office.
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