Target Audience / Potential Audience

Our target audience is primarily teenagers/young adults aged 12 and above. The main focus of our short film is to a produce a piece which appeals to people with a preference for exciting thrillers and the unrealistic aspects of short films (which is usually those of the younger generation).One aim of our short film is to bring people into an alternate reality they wouldn't typically experience in real life, this is often done in thriller films allowing people to watch and observe a side of life they are unfamiliar with in everyday life.

The reason we are targeting the younger demographic is because they're more likely to be entertained by the thriller genre, which evident in our pre-production research, and likelier to understand underlying humour rather than the older generation. Furthermore, the younger demographic are most likely to enjoy thriller films as it allows them to use their imagination (which is at its peak during these ages) and use skills learnt from school/work such as problem solving when working out plot twists. However, adults can also enjoy this film as the thriller genre works towards a broad range of people with different interests due to the thrill factor and on edge entertainment.