' A viral ad is an advertisement that achieves widespread reach because people who view it are inclined to share it among their social networks.'
Essentially making and advertisement go viral is getting a certain idea to be spread across a vast amount of individuals. ' Viral ads intend to promote or send a message that will appeal to their target audience and encourage them to share the message with others due to its unique nature.
Features of a good viral ad
1. Make it visually appealing - something that will catch the eye of the audience e.g. bold titles, videos, images
2. Plan the message - in order to ensure that the message you are trying to send is clear
3. Work the emotions - to grab someones attention use their emotions. Play on people's fears, hopes,dreams or sense of humour and you're likely to gain more response as it's relatable.
4. Know your audience - who are you aiming at, what is that they are looking for, what will get a reaction ?
5. Utilize existing communication networks - send the message across numerous platforms. Social media is often the key to creating a viral advertisement as it's easy to spread a message at the click of a button.
Examples of Viral Ad's
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